Toyota Prius 2004, Next Generation Hybrid System, THS II
  Tokyo — TOYOTA MOTOR CORPORATION has announced the nationwide launch of the all-new Prius hybrid passenger vehicle through "Toyota" and "Toyopet" dealers.
The Prius, first launched in 1997 as the world's first mass-produced hybrid passenger car, has earned a strong reputation worldwide for its innovative character, setting new global benchmarks for automotive environmental performance and becoming the world's leading hybrid vehicle with cumulative sales of over 120,000 units.

TMC President Cho in front of New Prius Display Model

The new Prius is equipped with the next-generation Toyota Hybrid System (THS II), developed around the concept of Hybrid Synergy Drive that represents a sophisticated fusion of ecology and power.  It not only attains a world-leading level of environmental performance, extremely high fuel efficiency of 35.5 km/liter and ultra-low emissions, but also greatly heightens the "fun to drive" quotient through the further evolution of hybrid power.
The next-generation hybrid system (THS II), features control-system advances including a variable voltage system for the motor and generator, and other improvements to produce a motor output 1.5 times greater than that of the previous system, meaning a smoother, more-responsive and dynamic hybrid experience.
The new Prius achieves outstanding maneuverability and cruising stability by adopting the world's first* Steering-assisted Vehicle Stability Control system (S-VSC), based on Toyota's cutting-edge hybrid control technology.
A new five-door package realizes an advanced aerodynamic exterior that envelops a spacious, comfortable cabin and a high-utility cargo space.
The Electroshiftmatic, an electronically controlled gearshift and a push-type ignition switch are among the innovative electronic controls that revolutionize the human-machine interface.
Among the advanced electronic control systems, the new Prius also boasts the world's first* Intelligent Parking Assist system, to guide steering in curbside parking and similar situations, and the world's first* EV drive mode.
An electric inverter-controlled automatic air-conditioning (with humidity sensor) realizes improved fuel efficiency and high levels of comfort.
All grades achieve the world's highest level of fuel efficiency at 35.5 km/liter and ultra-low emissions.
In consideration of enhanced recycling, assessment of environmental impact over the entire lifecycle, from production to disposal, was implemented.
The new Prius will be released first in Japan and then successively in the United States, Europe and other markets.
Source: Toyota

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